New York City, N.Y. – URBANOLOGY is an online, interactive public art game that allows anyone with Internet access to plan their ideal urban environment. The project launched online in mid-October last year as a companion to the large-scale, interactive installation at the BMW Guggenheim Lab in New York’s East Village. More than 13,500 people experienced the interactive game during the installation and now people worldwide have the chance to participate through the Internet and as the Lab travels to different cities. (The BMW Guggenheim Lab is a mobile lab that travels around the world to inspire innovative ideas about urban life.)

URBANOLOGY allows participants to answer questions about urban issues such as education, housing, health care, infrastructure, and mobility. By answering these questions, participants role-play scenarios for city transformation as the game uses their answers to create a picture of their ideal urban environment. The game then compares a participant’s ideal city with other cities around the world.

Questions include:

• A huge piece of graffiti is attracting tourists. Will you enforce existing city policy and have the graffiti removed?

• Many apartments are empty, but there is a shortage of affordable housing. Will you allow the city to forcibly purchase apartments and make
them affordable?

• Will you authorize a law that forbids the purchase of school textbooks made of less than 50 percent recycled materials, even though it will raise their cost?

• Will you install streetlights that are 20 percent dimmer than the existing lights to save money and electricity?

Players can also suggest questions for future Urbanology sessions, provoking a global exchange of ideas among the players and giving them the ability to actively lead the discussion at the Lab.

The game experience for Urbanology was developed by Local Projects, and the physical design was created by Zones Urbaines Sensibles (ZUS).