Working with The Ackerberg Group and DJR Architecture, Forecast curated internationally recognized artist Aaron De La Cruz for the massive mural completed September 22, 2021 on the new seven-story, mixed-use building on West 7th Street in Saint Paul, Minnesota. Aaron free-hand painted 7,500 square feet over three weeks, sometimes working from eighty feet in the air, to create distinct, minimal designs with strong marks. A special designer was also brought in to customize the siding design to flow with Aaron’s mural.
The artist feels a special connection with this work: the building is named “Alvera” after developer Stu Ackerberg’s mother; on Aaron’s mother’s birthday, the artist painted the final brush stroke, saying “It was one of those moments that felt like it was meant to happen.”
Along with artist support on the project, Forecast’s consulting team member Tricia Heuring also coordinated with City Mischief to paint concrete barriers in front of the building while it was under construction, creating a more attractive environment for the neighborhood.